If your business is looking for a great way to relay important messages and create a favorable impression of your company, consider a "message from the owner" (or president, CEO, etc.). Here are a few tips to create a "message" that speaks for itself:
- In addition to creating a standard "mission statement" message from the owner, consider offering regular messages via a company website, newsletter, blog, sales letter, Facebook page, Twitter feed, etc. to communicate new initiatives, announce new products, or simply offer an insightful perspective on a relevant subject.
- Include a photo of the owner/president/CEO. Readers feel more of a connection when they can put a face with a name.
- While the messaging is most effective when it comes from the owner him/herself, consider help from a member of your communications team for message ideas, editing, and wordsmith help.
- In addition to sharing a message with customers, a message from the owner is also a great way to create a sense of community within an organization and narrow the gap between the owner and coworkers.
- Encourage feedback and open lines of communication whenever possible. A forum where customers or coworkers can ask questions and receive a response from the owner can be a powerful marketing tool. Consider highlighting questions and responses as topics for the messages.
