After investing so much time and energy into achieving a goal, it's only natural to feel some sense of letdown once that objective is achieved. Sports teams, for example, have to struggle sometimes to maintain focus after beating a big rival, so they don't let the next game slip by.
Commentators refer to these as "trap games" because it's so easy (and natural) for teams to let down their guard and not try as hard in the game immediately following a big, emotional win. The result, of course, can be a disappointing loss against a seemingly easier foe.
To lessen any feelings of letdown after big wins in your own business and personal life, experts suggest jumping into the next project right away. Give yourself a little time to recoup, of course, and to celebrate a well-earned win, but then start pushing yourself forward again. As tennis great Arthur Ashe once said: "Success is a journey, not a destination." Enjoy the ride.
