Is www.mybigfatonlineprinter.com going to pick up the phone at 7 p.m. when you are having a crisis? Are they going to work on Super Bowl Sunday because you have a big presentation on Monday? No. But here is the other thing. They don't buy stuff from you. They don't send kids to your schools. They don't talk to you at the grocery store.
So what's a local printer to do? For that matter, what's the owner of any small, local company supposed to do when faced with larger or out-of-market competitors online?
For me, I decided to fight back... and I came up with a BRILLIANT plan. Ready? I'm going to offer you incredible service, incredible quality, and be incredibly responsiv e to you. Best of all, I'm going to do ALL of that at a fair price! I know -- IT'S UNBELIEVABLE!
Okay, I'm at the office, and I'm waiting for your call!
