In defense of the handwritten note
Sales call follow-ups. Send your prospect a three to four-sentence note, thanking them for their time and reinforcing what you discussed in your meeting. People appreciate the personal touch a handwritten note provides.
Client thank yous. Mark each client's anniversary with you -- or any particularly large or meaningful orders they place -- with a quick, handwritten thank you card. For even more goodwill, include a handwritten thank you with each completed order or invoice.
Employee thank yous. When someone goes above and beyond the call of duty, recognize them with a handwritten thank you card. Your employee will appreciate the gesture just as much as your clients do when you send them a handwritten note.
Special recognition. If you see a customer or prospect featured in the newspaper, send them a quick congratulatory note, along with a copy of the clip. Send birthday and holiday greetings, and look for ways to let your customers know you're thinking of them on their special days.