The press release, evolved
For example, social media news releases are designed to meet the ways people now connect, via blogging, Facebook, Twitter, LinkedIn, and other social channels. Likewise, information releases are often published online through sites such as Business Wire. By continuing to post press releases and other newsworthy information, you not only keep your communications up-to-date, but you also beef up your search engine results.
Even though social media avenues have become the more popular communication method when it comes to information updates, traditional press releases continue to maintain higher credibility in situations such as crisis communication, announcing new products and services, mergers, etc. So even though its role has evolved and will continue to change, the press release will remain an important tool in business communications for years to come.